22.10.12
17.10.12
Nome Grande, Letras Largas
Já terão reparado que, quando um escritor é pouco conhecido, o elemento de texto que surge com maior visibilidade na capa é o título. À medida que o nome do autor vai ganhando reconhecimento junto dos leitores, passa a ser esse o elemento destacado. Embora isto não seja uma regra fixa, é o que acontece na maioria dos casos.
Exemplos:
O equilíbrio ora pende para um lado, ora pende para outro, mas as proporções costumam ser respeitadas.
Agora veja-se este absurdo:
Agora veja-se este absurdo:
9.10.12
Um manifesto
Vale a pena ler este manifesto a favor da crítica e dos críticos. Ficam aqui os meus sublinhados:
The serious critic cannot be a monomaniacal controversialist.
Particularly in a culture that is awash in hype and promotion [...], a vital function of the critic is to
peel away the swoony publisher’s hype, the self-congratulation of an
author’s Twitter feed, and to reorient the conversation to where it
belongs: the work and its merits and flaws, as judged against genuine
knowledge and disinterested taste.
There is usually something to like in even
the weakest work—just as there is nearly always some weakness in the
strongest work; most reviews, if anything, should be somewhat mixed.
When you write criticism about literature or any other subject, you’re writing for literature or that subject [...].
The role of the critic, I repeat, is to mediate intelligently and
stylishly between a work and its audience; to educate and edify in an
engaging and, preferably, entertaining way. (Critics, more than any
other kind of writer, should have a sense of humor.)
The fact is that criticism is its own genre, a legitimate and (yes) creative enterprise for which, in fact, very few people are suited—because very few people have the rare combination of qualities that make a good critic, just as very few people have the combination of qualities that make a good novelist or poet.
8.10.12
4.10.12
Bancos de imagens
Na edição, os bancos de imagens podem ser usados para o bem, para o assim-assim, mas também para o mal:
Me-do.
Mais aqui.
2.10.12
Subscrever:
Mensagens (Atom)